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"Provide your customers with the added convenience and
flexibility of prepaid gift cards aswell as reward
your customers with loyalty points for visiting your store!"
Introducing TRU Card Software in 1…
The gift card-loyalty card system in one!
T.R.U. Card Software is a stored value
gift card that can be loaded and reloaded with money for in-store
purchases or given as a gift. T.R.U. Card Software
is also a loyalty card that can store loyalty points to reward
customers' for visiting your store.
T.R.U. Card Software ELIMINATES THE NEED TO
HAVE AN EXPENSIVE POINT OF SALE SYSTEM (which can cost you thousands
of $$$$). T.R.U. Card Software consists of
three customized packages: T.R.U. Card Software gift only,
T.R.U. Card Software gift & loyalty, and
CRS Mobile 1 which makes these product ideal for any
establishment.
T.R.U. Card Software comes ready to use with NO HIDDEN START UP
COSTS, NO MONTHLY FEES and NO TRANSACTION FEES.
| T.R.U. Card Software software features: |
| |
Unlimited number of cards within the system |
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Easy use of Software for inputting customer
information |
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Saves information quickly to T.R.U. Card
Software database |
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Saves information quickly to a Microsoft Access
database file |
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Easily add value to the T.R.U. Card Software
using the "Manage Card Balance" function |
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Easily subtract value from the gift card when your customer purchase any of your
goods and/or services and track loyalty points and
rewards to keep customers loyal to your store CRS Mobile issues gift and
loyalty cards with no computer needed and no fees. |
|
No more hard to issue paper gift certificates, you
can now AFFORDABLY start issuing electronic gift and loyalty
cards to your customers and reward them for visiting your
store with T.R.U. Card Software !
Compare Custom
Retail Solutions T.R.U. Card Software System With
Other Gift Certificate Systems
|
|
Features
|
T.R.U. Card Software |
Typical Remote
Database Systems
|
Paper
Gift Certificates
|
|
Transaction and Service Fees |
No Transaction Fees |
25¢ - 35¢ per Transaction |
None |
| Card
Initialization Fees |
None |
25¢ - 40¢ charge for initially
issuing a card |
None |
|
Hardware costs |
T.R.U. Card Software/ hardware is
purchased at a low price (one time) |
Monthly rental fees |
None |
|
Reporting Fees and Capabilities |
Not applicable... included in the
software |
Monthly reporting fees |
Unable to run reports |
| Fraud |
None |
Some based upon stolen and lost
cards |
5 to 10% fraud rate |
|
Remaining Value |
Stays on card |
Stays on card |
Cash refund |
|
Marketing Tool |
Card is carried in wallet,
reminding customer to visit your store |
Card is carried in wallet,
reminding customer to visit your store |
None |
| Sales
Tool |
Gift card sales are usually double
that of gift certificates |
Gift card sales are usually double
that of gift certificates |
None |
|
Professional Image |
Gift card are customized with your
logo and information |
Gift card are customized with your
logo and information |
Paper gift certificates are
outdated and seen as less professional |
|
T.R.U. Card Software Value comes with many advantages:
Gain new customers:
Since the cardholder is often different from the card buyer,
you have the opportunity to build relationships with new
customers. |
Helps strengthen relationships with
customers:
The T.R.U. Card Software provides your customers an
alternative way (beside cash or credit card) to shop/buy
merchandise in your store. |
Improve customer satisfaction:
You can award loyalty points to your customers every time
they make a purchase in your store, which encourages them to
come back and spend more. |
Enhances sales and increases merchandising
turnover:
With T.R.U. Card Software, you can track your customer's
purchases which allows you to tailor your sales efforts to
effectively reach your customers needs. |
No lost cash:
Unlike paper certificates that let the customer take the
unused portion in cash, the unused value stays on the T.R.U.
Card Software and must be spent at your business. That gives
your customers additional spending incentives and your
business more potential revenue. |
Creates Customer Database:
When you issue T.R.U. Card Softwares to your customers, you
are prompted to enter in their personal information (i.e.
name, address, phone number etc). The information is then
stored on the card and into a customer database, where it
can be used in the future to contact your customers about
specials or new items. |
Marketing/Advertising opportunities:
The information gained from T.R.U. Card Software (i.e. name,
address, purchase activity), gives you the opportunity to
tailor your Marketing and Advertising efforts to reach your
customers needs more effectively. |
Increase brand awareness:
Printed T.R.U. Card Softwares work as a small advertisement
in your customer's wallet or pursue. They remind your
customers to come visit/shop at your store. |
Convenience for the Merchant:
T.R.U. Card Software transactions process in seconds, like
regular credit card, allowing for speedy checkout. |
Convenience for the Customer:
In addition to speedy checkout, customers can purchase T.R.U.
Card Softwares for their friends and family quick and
easily.
|
Tracks customer purchases:
A Microsoft Access database file holds all of your T.R.U.
Card Software accounts and transaction records, making it
easy to track card activity. |
Cost savings while reducing paperwork:
Electronic value cards offer significant cost savings
compared to labor-intensive methods currently used in
administrating paper gift certificates and refund programs.
|
|
T.R.U. Card
Software gift only
is ideal for stores that want to create and manage
stored value cards utilizing an in-store PC. T.R.U. Card
Software gift only comes with
everything you need to start issuing electronic gift cards
to your customers.
see
Datasheet for more information |
|
|
T.R.U. Card Software
gift and loyalty is ideal for
stores that want to create and manage stored value cards
and award loyalty points using an in-store PC. T.R.U.
Card Software PC Software allows you to track customer's
information. T.R.U. Card Software PC Software comes with
everything you need to start issuing electronic
gift and loyalty cards to your customers.
see
Datasheet for more information |
|

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CRS Mobile 1 includes *100 cards, the CRS
Mobile 1 solution, transport card, smart card reader and
recording software..
(See Datasheet for CRS Mobile 1 mobile specifications.)
* Price of package varies for 1 color and 4 color cards see
below |
Price:
| T.R.U. Card Software gift only
(barcode
version) |
$199.00 |
|
| T.R.U. Card Software gift only
with 100
custom printed cards -
4
color T.R.U.
Card Software gift only
with 100custom
printed cards - 1 color
|
$299.00
$249.00 |
|
|
|
Price:
| T.R.U. Card Software gift and loyalty
Software (barcode version) |
$249.00 |
|
| T.R.U. Card Software gift and loyalty
Software with 100 custom printed cards
4
color T.R.U. Card Software
gift and loyalty Software with 100 custom printed
cards1 color |
$349.00
$299.00 |
|
|
|
Price:

| CRS Mobile 1 terminal kit with terminal,
transport card, smartcard reader,
transaction tracking software and 100 custom
printed cards 4
color
(smart cards) |
$578.00 |
|
| CRS Mobile 1 terminal kit with terminal,
transport card, smartcard reader,
transaction tracking software and 100 custom
printed cards 1 color
(smart cards) |
$538.00 |
|
ALL PRICES ARE
PLUS SALES TAX WHERE APPLICABLE AND SHIPPING |
|
 |
| T.R.U. Card Software added accessories: |
 |
T.R.U. Card Software Transport Card |
$18.00 |
 |
Barcode scanner |
$119.00 |
| |
|
|
 |
CRS Mobile 1 unit with T.R.U. Card
Software
program (no transport card, smart card reader or
recording software included) |
$349.00 |
 |
Other readers options (T.R.U. Card
Software works with all SCM readers -
Call for pricing |
|
|
Custom Retail Solutions provides
custom printed cards that
will be
personalized with your company name and logo.
Pricing for custom printed cards is based upon quantity
ordered after initial order and also type of card (barcode,
smart card, etc). The price for custom printing is based
upon Standard Dye-Sub printing only for quantities less than
1000 cards. (see examples below)
To order T.R.U. Card Software custom printed cards contact
pduncan@mytruecard.com or call 888-474-4785 or fill out
the CONTACT FORM
and someone will contact you.

*1 color cards
*4 color cards
* Gold rectangle represents the "smart chip"
in the card |
Click HERE
to read
testimonials
With your purchase of the T.R.U. Card Software system (T.R.U.
Card Software gift only, T.R.U. Card Software gift and
loyalty, CRS Mobile 1 you agree that Custom Retail
Solutions, Inc. shall not be liable for any incidental,
indirect, special, or consequential damages, including, but
not limited to, loss of profits, business interruption, loss
of information, incurred by using the T.R.U. Card Software
system. Custom Retail Solutions, Inc. does not warrant that
the functions contained in the T.R.U. Card Software system
will meet your specific requirements or that the operation
of the product will be uninterrupted or error-free. And, it
is the responsibility of the customer that their specific
use of all or any portion of the T.R.U. Card Software system
does not infringe on local laws, acts, regulations, patents
or other third party rights. Entering into the purchase of
this product constitutes acceptance of these terms by the
customer. |
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